UpMenu provides an easy way to improve search engine ratings for your restaurant.

Setting up the titles, tags, and keywords for your website

When you are running a single restaurant

  1. Go to the “Website” section in the main menu → "Theme"→ “Navigation”, go to the more options icon next to any sub-page, and choose “Edit”.
  2. Fill out: Title, Description, and Keywords. These have to be completed in order to search engines to recommend your website properly.
  3. In the title field, place a short sentence that best describes your restaurant such as “We serve the best burgers in Boston” etc.
  4. In the description field, write a few sentences that may entice clients to view your website if this description appears in the search engine results under your restaurant’s name.
  5. In the keywords, write a few relevant words like “burger” “best food” “Boston” etc. Save your changes

When you are running a restaurant chain

In your restaurant chain, each of them may have a different layout and contain different keywords.

  1. Set a title, description, and keywords to each of your restaurants by the previous instructions. The exception is the “Restaurant” tab – fill in according to the example below:
    – Title – {{restaurant.title}}
    – Description – {{restaurant.description}}
    – Keywords – {{restaurant.keywords}}
    Save changes.
  2. Go to the “Restaurant” → “Address and contact”.
  3. Choose the restaurant from the list of all your restaurants. Go to
    “Advanced settings” → “SEO”.
  4. Fill in the following fields: Title, Description, and Keywords. Save your changes.
  5. Repeat for all your restaurants.

Next step

How to set up a CMS.

FAQ

  1. When will my website be indexed? Indexing is a complex process influenced by many factors, and the effects take longer to become visible. This can take from a few hours to several days, or longer for small pages. The Google index is constantly updated by Google robots. You can also index new materials yourself by positioning your website.
  2. What affects website positioning? Positioning depends on many external and internal factors. Basic internal factors: a) Domain history - the age of the domain, if the domain is new, indexing takes longer. b) The number and quality of links to the website. Poor quality of external links leading to the website or their absence delays indexing. c) Keywords - you should pay attention to their saturation on the page, whether they match the content on the page and are placed in a natural way. How the keywords are structured, for example, "the best burgers" - this arrangement of words leads to many pages, so it is worth adding another word that will narrow the results, for example: "best burgers New York". d) Content on the page - the hierarchy of headings on the page is important. Thanks to the use of the page hierarchy (H1-H6), search engine robots do not get lost and know which content is the most important. We always mark with the H1 tag the title page, while the first header H2, should contain the desired keyword. e) The quality of the content on the website - it is worth paying more attention to the quality of the texts than their quantity. The content must be attractive and appealing to the reader. It should also take into account SEO principles. f) Speed of page loading - pages that convert quickly not only retain the reader, but also gain more frequent visits and thus appear higher in the results of browsers.
  3. How can I check if my page has been indexed? You can check the positioning results by entering the command site: your-website.com in the search engine and if the search results obtained by such a query contain your address, it means that the page is indexed.
  4. How to check positioning results?
    You will need paid tools to check the positioning results. You can also use the services of a company that deals with website positioning. Together with the positioning of the website, you should receive a report on the effects.
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