Learn about integration with Facebook pixel - a tool that helps measure ad performance based on an analysis of user actions on your site.
After logging in to your restaurant's Facebook page, go to the Event Manager.
Then go to "Data Source", choose a pixel and click on "Settings". If you don't have a pixel, check out how to create and install a Facebook pixel.
Copy the "Pixel ID".
Paste the copied code in the "Facebook Pixel Code" field and save the changes.
The integration is ready and from now on you can use the statistics of two types of events: adding to cart and placing an order. This data will be visible in your Facebook account.
Restaurants on the portal cannot have their own integrations with the Facebook pixel, because the data is collected for the entire website, not for a specific restaurant.
If your client has a program enabling the blocking of internet ads in his browser, such as AdBlock, uBlock, etc., then any event made on the website (e.g. adding to the cart, placing an order) will not be registered by Facebook Pixel Code.
Installing a pixel with Google Tag Manager
If you have the UpMenu account integration with Google Tag Manager, you can also install Facebook Pixel using this analytical tool. Thanks to this, you can manage all tracking codes (from the level of the www panel you can track events such as adding to the basket, subscribing to the newsletter, etc.) without slowing down the loading of the page.