A 301 redirection is a way to send web traffic from one URL to another, allowing you to improve your website’s SEO, as well as to avoid potential problems that could lead to losing a customer. This feature allows you to redirect a user from an old domain to a new one and, therefore, retain traffic from customers who could otherwise think that the restaurant no longer exists.
301 redirections also allow redirecting from a non-www page to a www page (for example, redirect from ninjagrill.com to www.ninjagrill.com) or force redirection from HTTP to HTTPS.
Let’s take a look at an example. Let’s imagine a situation in which you decide to remove one of the subpages from your restaurant website, for example the gallery. Web search engines remember not only the main address of a website but also its subpages. What’s more, it also happens that customers save websites that they love to come back to in bookmarks. If a customer — searching your restaurant in a search engine or opening it from bookmarks — opens a subpage that no longer exists, they will see information that the page does not exist.
Such a situation may lead to losing a potential customer and have a negative influence on the positioning in search engines (SEO) of your restaurant’s website. In order to avoid financial and image losses, you can set up 301 redirections that will allow you to redirect a user from a non-existent subpage to another address on your website.
Go to “Website” → “Theme”.
Expand the options and choose “Redirections”.
Press the “Create a redirection” button.
Fill up the form:
Make sure that “Redirection 301” is chosen in the “Type” section.
Paste the URL you want to redirect from in the “Url pattern” field.
Paste the URL you want to redirect to in the “Redirect to” field.
Any user who opens the page specified in the “Url pattern” field will automatically be redirected to the page you specified and will avoid the message that the page does not exist.