Google has decided to suspend Universal Analytics service as of July 1, 2023, when the service stops processing new activities.

Every user will have access to previously processed data in Universal Analytics until at least January 1, 2024. The Google company will indicate in the coming months the date from which Universal Analytics services will be deactivated. You can find detailed information on how to export Universal Analytics data on this Google website in the “Questions” section.

The information is valid as of May 6, 2022. To stay up to date on the latest Universal Analytics information, visit Google's website.

For customers who are using Universal Analytics, it is recommended to switch to Google Analytics 4.

If your service was created prior to October 14, 2020, most probably you are using the Universal Analytics service. Nevertheless, if your service was created after October 14, 2020, most probably you are using the Google Analytics 4 service.
You can find detailed information on how to verify what service type you are using here.

Migration from Google Universal Analytics to Google Analytics 4

It is recommended to migrate to Google Analytics 4 as soon as possible to benefit from the measurements, statistics for the customer path, and many, many more of what Google Analytics 4 offers!

  1. Sign in to Google Analytics.

  2. Go to the “Admin” section.

  3. Choose your Universal Analytics service that currently collects data for your website in the “Property” column.

  4. Then open “GA4 Setup Assistant” in the same column.

  5. Click on the “Get started” button in the “I want to create a new Google Analytics 4 property” section.

  6. To migrate to Google Analytics 4, read carefully the presented information, and then click on the “Create property” button.

  7. That is all! You have successfully migrated from Google Universal Analytics to Google Analytics 4! You can now click on the “See your GA4 property” button to be redirected to the Setup Assistant, which will help you set up Google Analytics 4 and will allow you to get more accurate data for future analysis.

More information about migration from Universal Analytics to Google Analytics 4 can be found here.

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