Affiliate Program vs Reseller Program

There are two types of partnership programs at UpMenu. Learn the differences between them and choose the type that suits you best.



Partnership model

Affiliate partners earn commissions from each new UpMenu referral. UpMenu subscription is paid by the referred restaurant. In short you monetize your audience or customers.

Reseller program is much more advanced. Reseller partners use UpMenu to help their customers grow. You purchase subscriptions from UpMenu and resell them to your customers.

For whom it is dedicated and who can join?

Affiliate Program is available to everyone who:

  • Have a large food business like bloggers youtubers, influencers

  • Work primarily with food businesses like marketing agencies, freelance website designers & marketers, restaurant staff, food delivery businesses, POS businesses.

Reseller Program is dedicated to:

  • Marketing agencies (uses UpMenu for their customers

  • Freelance website designers (uses UpMenu to build websites with online ordering for their customers)

  • Freelance marketers (uses UpMenu to help their customer growth)

  • Consulting companies, business advisors (recommends UpMenu to their customers)

  • Point of sale systems, Delivery businesses (Adds UpMenu as part of their offer to make extra value)

Who pays for UpMenu subscription?

Referred restaurant


What is pricing for restaurants?

Referred restaurant pays standard pricing (

Reseller discounts are listed in Reseller FAQ

How much could I earn?

16,5% - 20% recurring commission on every purchased subscription

You earn the difference between your reseller pricing and UpMenu pricing (as a reseller you get a discount)

How do payouts work?

You get monthly commission paid to your bank account

Not applicable.

You purchase discounted subscriptions from UpMenu and your customers pay to you directly

Payouts timing

Monthly after submitting your invoice

Depending on pricing model you have for your customers

Who and how to market UpMenu?

You monetize your audience or customers so you refer your audience to UpMenu with affiliate link (link is valid for 60 days)

You build your own strategy on how to sell UpMenu and how to earn on it.

See section "For whom it is dedicated and who can join?" above for more details.

Chat with us so we can help you define your strategy.

White labeling


It does not make sense as affiliate partner just encourages their clients to sign up for UpMenu


Most resellers just resell UpMenu product but we have a "white label reseller program".

Chat with us for details.

Who provides support for customers?


Affiliate partners just encourage their clients to sign up for UpMenu so UpMenu will provide any support to referred customers.

Both UpMenu and reseller.

Every UpMenu customer has a chat so UpMenu will provide support for every question. But if your customer will ask you about something then you provide support.

Note: In "white label reseller program" only reseller provide support (UpMenu chat is hidden for customers)

Who makes the formal service agreement with the customer?

In the Affiliate Program agreement UpMenu does that. This happens the moment a customer accepts the terms and conditions while making the purchase.

In the reseller program you are in charge of this process and do it on your own behalf.

Who provides help center (text & videos)



Note: In "white label reseller program" only reseller provide help center so you need to build your own help center if needed (UpMenu help center is hidden)


Affiliate Program FAQ

Reseller Program FAQ

Getting started materials

Getting started with Affiliate Program

Getting started with Reseller Program

Terms of service

Affiliate Terms of Service

Reseller Terms of Service

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