Promotions help create an effective marketing strategy and increase sales in a short period of time. Offer your customers discounts to encourage them to place orders at restaurants.

Creating promotions and discounts

1. Create a discount

When creating a discount, it’s important to specify how it works. In the UpMenu system you can, among others specify in which restaurants it will apply (if you have several points of sale), how it will be calculated, and manage its availability time.

2. Add conditions

Introducing additional conditions to meet will allow you to create various promotions, encouraging customers to order and increasing the turnover of your restaurant. They may relate to menu items, customer, value, or order processing.

3. Add a reward

The UpMenu system makes it possible to specify exactly which element of the order is to be covered by the discount. This means that the discount can be granted only for a product or for the entire order. You can grant a discount for the delivery cost or only for extras. The choice is up to you!

4. Create a promotion

The promotion will be applied automatically when placing an order. Depending on the conditions of promotion you define, the customer will see the lower amount immediately in the cart or after entering their details. Either your products or the customer’s data will be used as the discount activator contained in the promotion.

Examples of discount settings

UpMenu allows you to offer discounts to customers for the entire order, specific products, categories, or for delivery. Each of them can be expressed as a percentage or amount among the following types of discounts:

  • on order: e.g. a 20% discount on the first order (when the customer enters his data into the system for the first time).
  • for delivery: e.g. 5 $ cheaper when ordering for a specified minimum amount
  • on packaging: e.g. 10% when ordering a large portion of the dish
  • for products: e.g. 10% for a second menu item in the same section
  • for extras: e.g. 5% cheaper when ordering a specific dish.

Here are some examples of settings for the most popular discounts.

Full order discount

You can create a promotion absolutely for the entire order or specify the conditions to be met.

  1. To create a discount go to the “Marketing” → “Discounts” → “New discount”.
  2. Fill out the form by entering, among others name e.g. “-20%” and description e.g. “-20% order discount”.
  3. Choose options that will determine when the discount will be granted to customers. Save changes.
  4. To add a condition (optional) go to the more options icon next to the chosen discount → “New condition” → Select from the drop-down list “Order cost” and specify the conditions. Save Changes.
  5. To add a discount, go to the more options icon next to the selected discount → “New reward” → in the “Discount Type” field, choose “Order discount”. Specify the calculation method and amount. Save.
  6. To add a promotion go to the “Marketing” → “Promotions and events” → “New promotion”.
  7. Fill out the form by entering the name, details of the promotion, and indicating the rebate.

Discount for the second product

You can create a promotion for a second product or a multiple thereof.

  1. To create a discount go to the “Marketing” → “Discounts” → “New discount”.
  2. Fill out the form by entering, among others name e.g. “-50%” and description e.g. “-50% for the second Burger”.
  3. Choose options that will determine when the discount will be granted to customers. Save changes.
  4. Add a condition, go to more options next to the chosen discount → “New condition” → select from the drop-down list “Sections”, enter the quantity, e.g. “2” and choose a section. Save Changes.
  5. To add a discount, go to the more options icon next to the chosen discount → “New reward” → in the “Discount Type” field, choose “Sections discount”. Specify the quantity, calculation method, amount, and category. Save.
  6. To add a promotion go to the “Marketing” → “Promotions and events” → “New promotion”.
  7. Fill out the form by entering the name, details of the promotion, and indicating the rebate.

Discount on delivery

  1. To create a discount go to the “Marketing” → “Discounts” → “New discount”.
  2. Fill out the form by entering, among others name e.g. “-20%” and description e.g. “-20% on Delivery”.
  3. Choose options that will determine when the discount will be granted to customers. Save changes.
  4. Add a condition (optional), go to the more options icon next to the selected discount → “New condition” → choose a section from the drop-down list. Save Changes.
  5. To add a discount, go to the more options icon next to the chosen discount → “New reward” → in the “Discount Type” field, choose “Delivery discount”. Specify the calculation method and amount. Save.
  6. To add a promotion go to the “Marketing” → “Promotions and events” → “New promotion”.
  7. Fill out the form by entering the name, details of the promotion, and indicating the rebate.

Tip

Created promotions will be displayed on your website first as a separate category. You can enable additional promotion settings:

  • Hidden – the promotion will be active, but it won’t be displayed on the restaurant’s website or in the mobile app
  • Disabled – the promotion will not be active
  • Available on specific days and hours – if you want the promotion to be active on specific days and/or at specific times.
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