Google Analytics provides free tools to monitor your company’s website traffic. Integrating your restaurant’s website with this functionality will help you better interpret, among others, data on the effectiveness of marketing strategies, products, and content.

Installing Google Analytics

Google Analytics is a free and great tool for website traffic analysis. It collects data about visitors (their location, age, device, etc.) and their behavior on the site, traffic sources, and information about sales. Find out how you can start taking advantage of it.

Please keep in mind that if you have a website that clusters a few restaurants, you cannot use Google Analytics to analyze every one of them since Google Analytics analyzes the website traffic.

  1. Using your Google account, go to the Google Analytics website, and create an account.

  2. Choose and set up a platform.

  3. Copy the tracking code, specified in the format UA-XXXXXX-XX, which you can find at the top of the page that will allow you to collect data in your Analytics service.

  4. Go toSettings” → “Appstore”.

  5. Open “Google Analytics” in the “Analytics and conversion tracking” section.

  6. Paste the copied ID code into the Google tracking ID field.

  7. Save changes.

If your clients have a program enabling the blocking of internet ads in their browser, such as AdBlock, uBlock, etc., then the data will not be fully collected (it will be collected partially or not at all).

Moreover, the Google Analytics report does not include the information from the mobile app.

Important

If you have an Iframe from UpMenu (i.e. you have your own website with UpMenu orders), you must have two Google Analytics accounts. In this case, separately connect the GA with the domain address from which the data for the iframe is downloaded and separately the GA with the website with its address.

Enabling e-commerce

E-commerce reports allow you to analyze activity on your site or app and provide valuable information, such as average order value, purchase time, and other transaction information.

  1. Sign in to Google Analytics.

  2. Go to the “Admin” section.

  3. Click “Ecommerce Settings” in the “View” column.

  4. Move the slider to enable e-commerce.

  5. Save changes.

Creating a new goal

This service allows you to verify if your website or app is fulfilling the goals you set. This is a key element of web analytics, which can provide a variety of crucial information, such as the rate and number of conversions. Without them, it is practically impossible to evaluate the effectiveness of a company's online activities and its online campaigns.

  1. Sign in to Google Analytics.

  2. Go to the “Admin” section.

  3. Click “Goals” in the “View” column.

  4. Click on the “+NEW GOAL” button or “Import from Gallery” to create a new goal, for example, “Order created”.

  5. Name the goal and choose its type.

  6. Set the goal details.

  7. Save.

Important

If the buttons “+NEW GOAL” and “Import from Gallery” are not visible, then you have already created a maximum of 20 goals for the current view.

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