Nowadays, monitoring your website statistics is crucial to the success of your business. Collecting and analyzing information about the clients, who they are, what they are looking for, and if they were able to find it is essential. It allows you to improve your website, attract more potential customers and encourage them to buy your products! With Google Analytics you can create some great marketing campaigns, improve your SEO and monitor the results!

Please note that Google has decided to suspend Universal Analytics service as of July 1, 2023, when the service stops processing new activities. For customers who are using Universal Analytics, it is highly recommended to switch to Google Analytics 4 as soon as possible.

If you are looking for information on how to activate e-commerce reports or set up goals on Google Analytics, click here. And if you are looking for more information about migration from Google Universal Analytics to Google Analytics 4, read this article.

Installing Google Analytics

Google Analytics is a free and great tool for website traffic analysis. It collects data about visitors (their location, age, device, etc.) and their behavior on the site, traffic sources, and information about sales. Find out how you can start taking advantage of it.

Please keep in mind that if you have a website that clusters a few restaurants, you cannot use Google Analytics to analyze every one of them since Google Analytics analyzes the website traffic.

  1. Using your Google account, go to the Google Analytics website, and create an account.

  2. Introduce the account name and go to the next step.

  3. Introduce the property name and choose the time zone and the currency.

  4. Click “Next”.

  5. Enter the information about your business and click on the “Create” button.

  6. Accept the Google Analytics Terms of Service Agreement.

  7. Choose a platform. In our case, select “Web”.

  8. Introduce the website URL and stream name.

  9. Click on the “Create stream” button.

  10. Copy your measurement ID and save it in a safe place. It has the following format: G-XXXXXXXXXX. You can find it at the top of the recently opened page. It allows you to allow you to collect data on Google Analytics.


  11. Go toAppstore”.

  12. Open “Google Analytics” in the “Analytics and conversion tracking” section.

  13. Paste the copied ID code in the “Google Analytics 4 tracking ID” field.

  14. Save changes in order to activate Google Analytics.

If your clients have a program enabling the blocking of internet ads in their browser, such as AdBlock, uBlock, etc., then the data will not be fully collected (it will be collected partially or not at all).

Moreover, the Google Analytics report does not include the information from the mobile app.

If you have an Iframe from UpMenu (i.e. you have your own website with UpMenu orders), you must have two Google Analytics accounts. In this case, separately connect the GA with the domain address from which the data for the iframe is downloaded and separately the GA with the website with its address.

Important

To activate the e-commerce reports and add goals, activating the Universal Analytics property option is necessary whilst creating the Google Analytics account. In order to do it, click on the “Show advanced option” button in the “Property setup” section and activate the “Create a Universal Analytics property” option by moving the slider. Then, introduce the Website URL.

Please note that Google has decided to suspend Universal Analytics service as of July 1, 2023, when the service stops processing new activities. For customers who are using Universal Analytics, it is highly recommended to switch to Google Analytics 4 as soon as possible.

The Google Universal Analytics tracking ID that should be pasted in the UpMenu system can be found in the “Admin” section in the drop-down menu in the “Property” column. The tracking ID has the following format: UA-XXXXXX-XX. Paste it in the “Appstore” → “Google Analytics” section in the field “Google Universal Analytics tracking ID”.

15. List of events for Google Analytics:

Use the ready-made event list when configuring Google Analytics.

The name of the event

Description of the event

Registration

Start registration

Registration

Validation error

Registration

Registered

Login

Start Login

Login

Validation error

Login

Logged in

Cart

Add to Cart

Cart

Remove from cart

Cart

Increase in cart

Cart

Decrease in cart

Cart

Show delivery check modal

Order

Start ordering

Order

Validation error - in cart while start ordering

Order

Start create order

Order

Calidation error - in form while create order

Order

Order created

Delivery

Address no found

Delivery

Delivery cost not found

Rating

Start create rating

Rating

Create rating

Rating

Validation error

Booking

Booked table

Booking

Show booking modal

Delivery check

Address found

Delivery check

Address not found

Contact page

Contact send

Did this answer your question?