Tags allow you to measure website traffic, monitor online campaigns, and recognize user behavior. They help you make good decisions about your online marketing strategy. Install Google Tag Manager to configure and implement tags, including Google Ads, Google Analytics, Floodlight, and third-party tags.
Configure Tag Manager → Copy the container ID code, specified in the format GTM-XXXXXXX, which you can find at the top of the Tag Manager. It is highlighted in blue.
Open the UpMenu system.
Go to “Settings” → “Appstore”.
Open “Google Tag Manager” in the section “Analytics and conversion tracking”.
Paste the copied ID code into the Google Tag Manager ID field.
Your changes will be saved automatically.