Tags allow you to measure website traffic, monitor online campaigns, and recognize user behavior. They help you make good decisions about your online marketing strategy. Install Google Tag Manager to configure and implement tags, including Google Ads, Google Analytics, Floodlight, and third-party tags.
- Use your Google account to go to the Tag Manager and create an account.
- Configure Tag Manager → get the container ID code, specified in the format GTM-XXXXXXX, which you can find at the top of the Tag Manager. It is highlighted in blue.
- Go to your account in UpMenu → “Settings” → “Appstore” → "Google Tag Manager".
- Paste the ID code into the Google Tag Manager ID field. Your changes will be saved automatically.